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PING Golf Company Decides They Wish to Survey All Golfers

Question 64

Multiple Choice

PING Golf Company decides they wish to survey all golfers who have purchased $100 or more in golf equipment through retail golf shops in the last year. They obtain a list of these golfers, which totals approximately 8 million golfers. Their next decision is to determine how to draw golfers' names from this list in order to include them in the sample. By virtue of this decision, PING will be determining the:


A) accuracy of the survey
B) sample plan
C) basis for data analysis for the survey
D) sample frame
E) sample error

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