Which of the following best explains the role of marketing research by the 1960s?

Question

Quizplus · Accepted Answer

By the 1960s, marketing research had gained acceptance in organizations and was recognized as being needed for survival. This is supported by the fact that the number of marketing research departments grew during this time. Option A is incorrect as there is no evidence to suggest that marketing research seemed to outlive its usefulness by the 1960s. Option B is also incorrect as the establishment of the Marketing Research Association, Inc. has no bearing on the role of marketing research. Option D is unsupported as the passage does not provide information on the popularity of marketing research as a major.

Which of the Following Best Explains the Role of Marketing