When firms come together in a way that allows each firm to take advantage of the other firm's expertise and resources, this is called forming:

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Forming a strategic alliance involves two or more firms working together in a way that benefits each firm. The firms may share expertise, resources, or markets to achieve a mutually beneficial goal. This allows each firm to leverage the other's strengths while minimizing their weaknesses. Strategic alliances can take many forms, including joint ventures, licensing agreements, and distribution partnerships.

When Firms Come Together in a Way That Allows Each