Which of the Following Best Illustrates Some of the Challenges

Which of the following best illustrates some of the challenges facing marketing research?

A) the need to require a certification program leading to a CPA-MR
B) improving consumer cooperation, being too parochial, operating in a "silo," and being too tool oriented
C) focusing on diagnosing budgets, using an integrative approach, and expanding the use of tools of marketing research
D) focusing on slowing down the marketing research process, using IT, using a centralized approach, and expanding the tactical use of marketing research
E) Using too few tools of marketing research, increasing the use of low-level tactics and encouraging efficiency by doing research on supply chain management issues.