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When There Is No Formal Research Department, Internal Suppliers Organize

Question 14

Multiple Choice

When there is no formal research department, internal suppliers organize the research function by assigning responsibility to:


A) research application and by budget category
B) a series of vice presidents and subordinates handling each marketing research project
C) informal departments organized around budget categories
D) single individuals, a committee, or by assigning no one responsibility
E) ad hoc task forces

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