When a gap exists between what was supposed to happen and what did happen, it is called:
A) a marketing opportunity
B) gap symptom
C) gap opportunity
D) a problem
E) gap management

Question

Quizplus · Accepted Answer

When there is a gap between what was supposed to happen and what did happen, it indicates a problem. This could be a problem with the product, service, or internal processes. Identifying and addressing these problems is essential for improving customer satisfaction and maintaining a competitive edge in the market. Gap symptoms and opportunities are terms used in gap analysis, which is a process of identifying and addressing gaps within an organization. Marketing opportunities and gap management are not relevant to the context of a gap between expected and actual outcomes.

When a Gap Exists Between What Was Supposed to Happen