A researcher determines she must collect data from likely buyers of a proposed new product on a scale that measures the probability that they will purchase the product. This is an example of:
A) an opportunity
B) use of research when it is not needed
C) a research objective
D) the problem
E) an RFR, "request for research"

Question

Quizplus · Accepted Answer

The researcher has a specific research objective, which is to collect data on the likelihood of purchase. This objective guides the entire research process, from the design of the survey instrument to the selection of participants to the analysis of the data. Therefore, choice C is the correct answer. The other options do not accurately describe the situation presented.

A Researcher Determines She Must Collect Data from Likely Buyers