When is marketing research NOT needed?
A) the information needed is not already available
B) other components of the MIS do not have the needed information
C) there is a need, but not an IMMEDIATE need to respond to a competitive strategy
D) costs of the research are much greater than the value of the information to be gathered
E) costs of the research are much lower than the value of the information to be gathered

Question

Quizplus · Accepted Answer

When the costs of the research are much greater than the value of the information to be gathered, it is not advisable to conduct marketing research. In such cases, it would be more cost-effective to rely on existing data or make assumptions based on available information.

When Is Marketing Research NOT Needed