Researchers should conduct a "situation analysis" when:
A) clients tell researchers they sense something is wrong and they need help
B) clients tell researchers they know what the problem is and they do not need help
C) the information needed to solve the problem is in the DSS
D) the information needed to solve the problem is in the internal reports system
E) it is time to write the final marketing research report

Question

Quizplus · Accepted Answer

Conducting a situation analysis is recommended when clients express a sense that something is wrong and they need help. This allows researchers to identify and understand the problem before proposing solutions.

Researchers Should Conduct a "Situation Analysis" When