Which of the following serves as the basis for marketing research objectives?
A) information gaps
B) company objectives
C) differences between expectations and performance
D) the research budget and the time allotted to research
E) project director instructions

Question

Quizplus · Accepted Answer

Information gaps are the areas where research is needed to fill the gaps. Marketing research objectives are formulated to address these gaps and gather information that would help the company make informed decisions. Choice B, C, D, and E may influence the marketing research objectives, but they are not the basis for formulating them.

Which of the Following Serves as the Basis for Marketing