Marketing research is not needed when the costs of the research are more than the value of the research information.

Name: Marketing research is not needed when the costs of the research are more than the value of the research information.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

Marketing research should always be conducted only if the information it provides is worth more than the cost of conducting the research. If the research cost is higher than the value of the information obtained, it's not necessary to conduct the research.

Marketing Research Is Not Needed When the Costs of the Research