Once marketers know which construct is to be used in a research objective they can determine the proper way to:
A) measure it
B) avoid it
C) keep it confidential
D) input data into SPSS
E) share the construct with the client for the client's use

Question

Quizplus · Accepted Answer

Once the construct is determined, the next step for marketers is to measure it accurately. This will help to ensure that the data collected is meaningful and useful for achieving the research objectives.

Once Marketers Know Which Construct Is to Be Used in a Research