What are the three functions served by the marketing research proposal?
A) defines the problem, specifies the role of the manager, and asks for budget
B) specifies the problem, the method used to solve the problem, and provides the limitations of the proposed method
C) defines the problem, specifies research objectives, and details the method proposed to accomplish the research objectives
D) defines the research objectives, the budget, and the required personnel
E) defines the hypotheses, advance decisions, and the action standards

Question

Quizplus · Accepted Answer

The marketing research proposal should define the problem, specify research objectives, and detail the method proposed to accomplish the research objectives. This ensures that the research is focused and has clearly defined goals, and that the proposed method is appropriate for achieving those goals. Other elements such as budget and required personnel may also be included, but they are not the primary functions of the proposal.

What Are the Three Functions Served by the Marketing Research