Solved

Which of the Following Best Illustrates What Is Meant by "Lead

Question 54

Multiple Choice

Which of the following best illustrates what is meant by "lead country" test marketing?


A) countries should be used as test markets only when they are first (lead) in some demographic characteristic important to the product or service class
B) in situations where a firm wants to evaluate products in the most developed countries first because they are assumed to have the most buying power
C) in situations where the firm is interested in introducing its products and services globally and a single country is used as a test market because it is thought to be similar to the other neighboring countries
D) in situations where there is dominant economic power of one country over those surrounding it
E) in situations where there is dominant political power of one country over those surrounding it

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents