The President/CEO of Decision Analyst states that his company:
A) seldom, if ever, uses secondary data research. It is a primary data firm
B) conducts experiments which do not require secondary data
C) specialize in its own consumer panels so there is no need for access to secondary data
D) makes certain that it is aware of existing information about an industry, a product category and the client company before research objectives for a project are decided on
E) does not use secondary data because they are usually from untrustworthy sources and they are dated

Question

Quizplus · Accepted Answer

The President/CEO of Decision Analyst states that they make certain they are aware of existing information about an industry, a product category, and the client company before research objectives for a project are decided on. This implies that they do use secondary data, but they prioritize primary research.

The President/CEO of Decision Analyst States That His Company