A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts. It needs cities with average incomes exceeding $75,000. However, the secondary information source found the income category of $50,000 and over. This represents:
A) differing class definitions of the data
B) a mismatch of the units of measurement
C) dated data
D) data having high credibility
E) incompatible reporting units

Question

Quizplus · Accepted Answer

The data has differing class definitions and therefore cannot be directly used since the boat manufacturer only wants cities with incomes exceeding $75,000.

A Boat Manufacturer Wishes to Use Secondary Data to Locate