A great deal of secondary data are available to marketers to aid them in understanding the lifestyles and purchasing habits of demographic groups such as:
A) Baby Boomers and Gen Ms
B) Boomers and Oklahomans
C) Baby Boomers, Gen Xers, and Gen Yers
D) Baby Boomers and Gen Qs
E) Boomers and Sooners

Question

Quizplus · Accepted Answer

Baby Boomers, Gen Xers, and Gen Yers are the most common demographic groups studied by marketers. They represent a wide range of age groups and purchasing power, making them crucial targets for many businesses. Data on these groups is readily available and can be easily accessed by marketers to develop effective marketing strategies. The other answer choices are either too specific or too broad to be effective demographic groups for marketers to focus on.

A Great Deal of Secondary Data Are Available to Marketers