Which of the following best describes CRM?
A) Certificate for Record Management; awarded by the MRA after passing certain record-keeping requirements.
B) Customer Relationship Management; the use of internal databases to strengthen customer relationships.
C) Certified Record Manager; awarded by the MRA for successfully passing a series of courses related to database management.
D) Customer Requirement Mandate; referring to customer requests that must be honored at all costs.
E) None of the above; there is no such thing as CRM.

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which refers to the use of internal databases to manage and strengthen customer interactions and relationships. A, C, and D are incorrect as they either refer to non-existent acronyms or unrelated terms. E is incorrect as CRM is a well-established concept in business.

Which of the Following Best Describes CRM