The Nielsen Television Index collects data on TV viewership using diaries or:
A) Nielsen researchers
B) people meters
C) Information Resources researchers
D) television cameras
E) cell phone monitoring systems

Question

Quizplus · Accepted Answer

The Nielsen Television Index collects data on TV viewership using people meters, electronic devices that are installed in a representative sample of television households and record what and when they watch. This data is then used to calculate ratings for various television programs.

The Nielsen Television Index Collects Data on TV Viewership Using