Sue Miller, brand manager for Zippo Cat Foods, wanted to gather some information from cat food buyers. She arranged to conduct several focus groups, each conducted online with as many as 25 to 50 participants. She also wanted to interact with the focus group participants. Sue would be using which type of focus group?

Question

Quizplus · Accepted Answer

Sue is using a nontraditional focus group because it is conducted online and involves a larger number of participants than typical traditional focus groups.

Sue Miller, Brand Manager for Zippo Cat Foods, Wanted to Gather