The four questions of who, what, why and how are critical to which of the five advantages listed for the use of surveys?
A) tapping the unseen in survey research
B) computer-administered surveys
C) self-administered surveys
D) subgroup analysis
E) mail surveys

Question

Quizplus · Accepted Answer

The four questions of who, what, why and how are critical to tapping the unseen in survey research, as they can help uncover insights that may not be obvious from the data alone.

The Four Questions of Who, What, Why and How Are