One disadvantage of mall-intercept interviewing is:
A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement
B) have high turnover rates
C) mall shoppers may not be representative of the target market population
D) interviewers in mall-intercept studies are often distracted by mall activities
E) high assault rates of interviewers

Question

Quizplus · Accepted Answer

Mall shoppers may not be representative of the target market population, as they may come from different demographics and have different shopping behaviors and preferences compared to the general population. This can lead to biased data and inaccurate results.

One Disadvantage of Mall-Intercept Interviewing Is