Strategic drift refers to a process in which

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Strategic drift refers to a situation where the organization's strategy and actions do not keep up with changes in the external environment. In this case, consciously managed incremental changes are not keeping up with the pace of environmental changes, resulting in strategic drift. Option A and B are not correct because they refer to conscious and managed changes that are either keeping pace or anticipating changes in the environment. Option D is also not correct because it refers to spontaneous changes, whereas strategic drift occurs when there is a lack of conscious and managed changes.

Strategic Drift Refers to a Process in Which