In order to cope with the challenges facing the pharmaceutical industry, including the 'patents cliff', GlaxoSmithKline (GSK) has started to pursue all except one of the following avenues to renew their strategy
A) Capping the prices of the patented medicines it sells in the poorest countries to no more than 25% of the cost in wealthy markets
B) Shifting to a biotech like approach and creating small outfits of up to 80 scientists to pursue development programmes
C) Considering moving into new domains, such as its first move into the branded generics market through an alliance with Aspen Pharmacare Holdings
D) Shifting the focus from more targeted drugs earning a modest income to a few 'blockbuster drugs'
Correct Answer:
Verified
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