Which of the following organizations has provided the industry with a standard for calculating response rates?
A) American Marketing Association
B) International Marketing & Research Association (IMRA)
C) Council of American Survey Research Organizations (CASRO)
D) Marketing Research Association
E) International Council for Response Rate Standardization

Question

Quizplus · Accepted Answer

The Council of American Survey Research Organizations (CASRO) has provided the industry with a standard for calculating response rates.

Which of the Following Organizations Has Provided the Industry with a Standard