Supervision and validation are ways the marketing research industry controls for interviewers leading respondents.

Question

Quizplus · Accepted Answer

Supervision and validation are indeed methods used in the marketing research industry to ensure that interviewers do not bias or lead respondents. Supervision involves monitoring the interviewer's behavior during the interview, while validation involves a follow-up check with the respondent to confirm the accuracy and validity of their answers.

Supervision and Validation Are Ways the Marketing Research Industry Controls