Among the strategic implications of pervasive computing are:
A)marketers must wait for customers to contact them.
B)marketers must be able to contact customer near the time and place of purchase.
C)content will become less important than context.

Question

Quizplus · Accepted Answer

With the ability to contact customers near the time and place of purchase through pervasive computing, marketers can effectively target their audience and increase conversion rates. Waiting for customers to contact them would not be as effective as reaching out to them at the right time and place. While content remains important, context becomes more significant in this scenario.

Among the Strategic Implications of Pervasive Computing Are