Expanded permission marketing is necessary in the mobile marketing environment because:
A)government regulations establish the kind of permissions that are necessary.
B)mobile customers want control over how much information they receive and when.
C)it is required by geographical location software.

Question

Quizplus · Accepted Answer

Mobile customers have a higher expectation for control over the information they receive on their mobile devices due to its personal nature. Therefore, expanded permission marketing is necessary to ensure customers have control over the amount and timing of information they receive.

Expanded Permission Marketing Is Necessary in the Mobile Marketing Environment