A true statement about mobile marketing campaigns is:
A)a mobile marketing campaign needs elements of traditional online or offline marketing.
B)careful attention must be given to metrics that will be used to measure the success of the campaign.
C)marketers can assume that younger consumers are better targets for a mobile campaign.

Question

Quizplus · Accepted Answer

Careful attention must be given to metrics that will be used to measure the success of the campaign.

A True Statement About Mobile Marketing Campaigns Is