Among the types of testing that marketers can do to improve their websites are:
A)concept testing, beta testing, and monitoring customer feedback.
B)prototyping, exploratory marketing research like focus groups, and beta testing.
C)both of the above.

Question

Quizplus · Accepted Answer

Both options A and B are valid types of testing that can improve websites. Concept testing helps marketers gauge how well a particular idea will resonate with customers before investing too much in it. Beta testing involves releasing a prototype version of a website to a small group of customers to get feedback before launching the final version. Focus groups and other forms of exploratory marketing research can be helpful in understanding customers' needs, preferences, and pain points. By monitoring customer feedback, marketers can identify bugs, areas for improvement, or features that should be added to the website to improve the user experience. Therefore, using a combination of concept testing, beta testing, and monitoring customer feedback can help marketers refine their website and create a better experience for their customers.

Among the Types of Testing That Marketers Can Do to Improve