A true statement about the Staples brand promise is:
A)it is integrated throughout their various sales and communications channels.
B)a brand promise is not relevant to a retail store.
C)a different brand promise drives website and offline communications.

Question

Quizplus · Accepted Answer

The statement "it is integrated throughout their various sales and communications channels" indicates that the brand promise is consistently present across different touchpoints, which is important for building brand trust and loyalty. Option B, which suggests that a brand promise is not relevant to a retail store, is incorrect, as all businesses need to communicate their value proposition to their customers. Option C, which suggests that there are different brand promises for online and offline channels, may lead to confusion and dilute the overall brand messaging.

A True Statement About the Staples Brand Promise Is