The personas used in the redesign of the Staples website:
A)were the product of the outside design firm.
B)were produced instead of doing research on the customer.
C)represented important segments of Staples customers.

Question

Quizplus · Accepted Answer

The personas used in the redesign of the Staples website represented important segments of Staples customers. This suggests that research was conducted to identify these segments and create personas to represent them, rather than relying solely on the design firm's input or skipping research altogether.

The Personas Used in the Redesign of the Staples Website