Moving from transactional to relationship marketing requires many changes, including changing the criteria by which success is measured.

Name: Moving from transactional to relationship marketing requires many changes, including changing the criteria by which success is measured.
Brand: Quizplus
Rating: 4.8 (59 reviews)

Question

Quizplus · Accepted Answer

Moving from transactional to relationship marketing involves shifting the focus from short-term sales to long-term customer loyalty, which requires a different set of metrics and goals to measure success.

Moving from Transactional to Relationship Marketing Requires Many Changes, Including