Creating a brand community:
A) should only be done for a well-known brand.
B) is easier when customers themselves already participate in real world community activities.
C) requires skilled outside consultants.
Correct Answer:
Verified
Q14: Small businesses find SMM:
A)too difficult and complex
Q15: Social media marketing campaigns:
A)can be designed to
Q16: Among the things that marketers have learned
Q17: Existing social networks are:
A)exclusively for consumers.
B)used by
Q18: B2B marketers like SMM because:
A)it helps generate
Q20: We can only call it "social media
Q21: Branded communities cannot be built or expanded
Q22: Earned media is so named because the
Q23: The Cisco product launch made use of
Q24: People don't want to hear marketers talk
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