Earned media is so named because the marketer has to pay substantial sums for it.

Question

Quizplus · Accepted Answer

Earned media is actually the opposite of paid media, which is when the marketer pays for advertising space or coverage. Earned media refers to publicity or exposure gained through organic, word-of-mouth channels such as press coverage, social media shares, or customer reviews. It is called "earned" because it is a result of the brand's efforts to provide value to its audience, rather than paid for directly.

Earned Media Is So Named Because the Marketer Has to Pay