Top managers can more easily be persuaded of the value of social media marketing if:
A) ROI on its expenditures can be established
B) the top marketing officer is in favor
C) they understand that no negative comments will be permitted on social platforms
Correct Answer:
Verified
Q33: The majority of Internet users fall into
Q34: Facebook "likes" represent one type of social
Q35: The same social networks are equally popular
Q36: Many businesses use microblogging sites like twitter
Q37: Customers will say unfavorable things about brands
Q39: Social media marketing is essentially free.
Q40: It is not possible to use social
Q41: The marketing director has asked you to
Q42: Write a brief scenario that highlights ways
Q43: It is important to persuade top managers
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