Marketers find that communicating with customers in social media is essentially the same as communicating in traditional mass media.

Question

Quizplus · Accepted Answer

Communicating with customers in social media requires a more conversational and personalized approach, as opposed to the one-way communication typically used in traditional mass media. Social media allows for more engagement and interaction with customers, which can be a valuable tool for marketers.

Marketers Find That Communicating with Customers in Social Media Is