The term used to describe the expressed willingness of consumers to receive further promotional material from the marketer is:
A)opt-in.
B)opt-out.
C)registration.

Question

Quizplus · Accepted Answer

Opt-in refers to the act of giving explicit permission for a marketer to send promotional material. This means that the consumer actively agrees to receive these materials, which is the best choice to ensure that the consumer is genuinely interested in the product or service being advertised. Opt-out, on the other hand, is the opposite of opt-in and means that the consumer must actively ask to stop receiving promotional materials. Registration refers to the act of providing personal details and creating an account, which is not necessarily related to providing permission for promotional materials.

The Term Used to Describe the Expressed Willingness of Consumers