The number of people who took action on the email divided by number of emails is called the:
A)click-through rate.
B)A/B testing.
C)bounce rate.

Question

Quizplus · Accepted Answer

Click-through rate measures the success of an email campaign by calculating the number of people who clicked on a link in the email and divided by the number of emails sent. This metric provides insight into how engaging the email content and call-to-action were.

The Number of People Who Took Action on the Email