The technique that serves ads to Internet users based on tracking of their Internet activities is:
A) behavioral advertising.
B) personalized advertising.
C) re-targeting.
Correct Answer:
Verified
Q1: _ includes the kind of ad targeting
Q2: Ways of targeting Internet ads include:
A)contextual.
B)marketing research.
C)lifestyle.
Q3: Online advertising includes:
A)listings on directory sites.
B)search ads.
C)ads
Q5: Which statement is true?
A)The amounts spent for
Q6: Predictive models can be used to:
A)identify keywords
Q7: Marketing events include:
A)trade shows.
B)online product launches.
C)both of
Q8: Internet customer acquisition tools include:
A)affiliate programs.
B)online display
Q9: Ad serving:
A)makes it difficult for marketers to
Q10: An optimized press release:
A)is designed to encourage
Q11: Best practices for developing rich media ads
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