Among the uses of CLV data to Harrah's is:
A)to drive programs that increase customer value.
B)to provide a powerful way to segment markets.
C)both the above.

Question

Quizplus · Accepted Answer

Harrah's uses CLV data to both drive programs that increase customer value and provide a powerful way to segment markets. The CLV data allows Harrah's to identify their most valuable customers and tailor their marketing and loyalty programs to retain and increase their business. It also helps them segment their customer base and develop targeted marketing strategies for different groups of customers with different levels of value.

Among the Uses of CLV Data to Harrah's Is