Which of the following is not a true statement about CLV?
A) It is the net present value of the net margin minus the cost of serving a specific customer.
B) It can be used only by traditional direct marketers.
C) It requires an extensive customer database.
Correct Answer:
Verified
Q1: Developing and using a customer database allowed
Q2: Important characteristics of a direct-response offer include:
A)incentive
Q3: _ is a simple type of test
Q4: Among the uses of CLV data to
Q6: The set of tools used to extract
Q7: _ is the concept that helps the
Q8: The "best customer model: called RFM:
A)helps marketers
Q9: Benefits of having and utilizing a marketing
Q10: An important use of customer lifetime value
Q11: Which of the following is a true
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents