A product line is a group of products that are closely related because the:
A) products share the same product managers
B) products all function in a similar manner and provide similar benefits
C) same company developed the idea for each product
D) products are all sold under the same brand name
E) products are all priced about the same

Question

Quizplus · Accepted Answer

A product line is a group of closely related products offered by the organization that basically perform the same tasks and provide the same benefits.

A Product Line Is a Group of Products That Are