Victorinex has long manufactured Swiss Army knives and developed a line of upscale Swiss Army watches.The Swiss Army brand gave the company credibility over other watch manufacturers and allowed the company to continue targeting sports-minded males between the ages of 18 and 35.Victorinex used which strategy to create new products?
A) new-to-the-world product
B) new product line
C) repositioned product
D) addition to a current product line
E) discontinuous innovation

Question

Quizplus · Accepted Answer

It is offering watches,which it had not done prior to 9/11.

Victorinex Has Long Manufactured Swiss Army Knives and Developed a Line