Question 1

Which of the following statements about specialty stores is true?

Accepted Answer

Customers usually consider price to be of secondary importance in their selection of a specialty store.Customers at specialty stores are very concerned with the distinctiveness of the merchandise or the store's physical appearance.Specialty stores provide a low-risk testing ground for new products.A typical specialty store carries a narrower assortment of specialty merchandise than department stores.

Question 2

_____ are large,departmentalized,self-service retailers that specialize in wide assortments of foodstuffs and a few nonfood items.

Accepted Answer

This is the definition of a supermarket.

Question 3

The _____ at John Lewis,Britain's largest department store chain,selects the merchandise for his or her department and is often responsible for its promotion and for managing the personnel in that department.

Accepted Answer

Each department in a department store is usually headed by a buyer who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.

Question 4

James wants to open a small store that offers only products,knowledge and advice for those who like to build Hot Rods,Street Rods,and refurbish classic cars.Which of the following types of stores would most likely support an effective launch of his business idea?

Accepted Answer

Specialty stores specialize in a given type of merchandise.

Question 5

Discount stores:

Accepted Answer

Discount stores compete on the basis of low prices,high turnover,and high volume.

Question 6

Kroger is the second largest supermarket chain in the U.S.Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?

Accepted Answer

In many cases,supermarkets offer a wide variety of nontraditional goods and services under one roof (a strategy called scrambled merchandising)to respond to consumers who want convenience.

Question 7

_____ is the retailing strategy of using moderate to low prices on large quantities of products and lower service to stimulate a high turnover of inventory.

Accepted Answer

Full-line discounters are often call mass merchandisers.

Question 8

Which of the following types of stores has a high gross margin,a narrow product assortment,and a high level of service?

Accepted Answer

These are characteristics of specialty stores.

Question 9

Flash Foods is the name of a chain of convenience stores with self-service gas pumps.What do you know about the convenience stores?

Accepted Answer

Convenience stores carry a limited line of high-turnover,high-priced goods and resemble miniature supermarkets.

Question 10

_____ carry a limited line of high-turnover,high-priced goods and resemble miniature supermarkets.These self-service stores are typically located near residential areas and are open long hours,seven days a week.

Accepted Answer

This is the definition of a convenience store.

Question 11

Giant Eagle is a chain of retail outlets in Ohio,West Virginia,Maryland,and Pennsylvania markets that are described as large,departmentalized,self-service stores that specialize in wide assortments of foodstuffs and limited nonfood items.Giant Eagle stores are:

Accepted Answer

The key factors are the emphasis on food and the size of the stores.

Question 12

Which type of retail store specializes in a given type of merchandise?

Accepted Answer

This is the definition of a specialty store.

Question 13

_____ are retailers that compete on the basis of low prices,high turnover,and high volume.

Accepted Answer

Convenience stores are miniature supermarkets,carrying only a limited line of high-turnover convenience goods.

Question 14

Safeway,Avanza (for the Hispanic market),Publix,and other supermarket chains offer a variety of nontraditional goods and services such as video rental,flower shops,dry cleaning,and banking.This practice is called:

Accepted Answer

In many cases supermarkets offer a wide variety of nontraditional goods and services under one roof,a strategy called scrambled merchandising.

Question 15

Each department in a department store is usually headed by a _____ who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.

Accepted Answer

A buyer is a department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel.

Question 16

The buyer who heads a department in a department store is responsible for the:

Accepted Answer

Each department in a department store is usually headed by a buyer who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.

Question 17

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

Accepted Answer

Convenience stores carry a limited amount of high-turnover,high-priced goods and resemble miniature supermarkets.Customers patronize these stores because of convenience.

Question 18

Texas-based Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine: along with some other culinary perks,including a cooking school: all in a setting crafted to make shoppers feel comfortable.It stocks more than 5,500 different kinds of wine.Grape Vine Market is best described as a:

Accepted Answer

A specialty store is a retail store specializing in a given type of merchandise.

Question 19

When supermarkets offer a wide variety of nontraditional goods and services under one roof,they are engaged in:

Accepted Answer

This is the definition of scrambled merchandising.

Question 20

Which type of discount store offers consumers very limited service and carries a broad assortment of nationally branded hard goods,such as housewares,toys,automotive parts,clothing,bedding,and maybe a limited line of nonperishable food items?

Accepted Answer

Full-line discounters are often called mass merchandisers.

Quiz 13: Retailing