Point-of-purchase promotions are seldom used as a sales promotion tool because most purchase decisions are made before consumers ever enter a store.

Name: Point-of-purchase promotions are seldom used as a sales promotion tool because most purchase decisions are made before consumers ever enter a store.
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Question

Quizplus · Accepted Answer

Point-of-purchase promotions are an extremely important sales promotion tool because between 70 and 80 percent of all purchase decisions are made in the store.

Point-Of-Purchase Promotions Are Seldom Used as a Sales Promotion Tool