The Westchester Health Plan is using a pricing strategy that involves setting a low price in a highly price-sensitive market to stimulate revenue growth. In following this strategy, Westchester is sacrificing short-term profits for fast growth in selected markets. This information indicates that Westchester is following the pricing strategy known as

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Westchester Health Plan is setting a low price in a highly price-sensitive market to stimulate revenue growth, which is a characteristic of a buying market share pricing strategy. This strategy involves sacrificing short-term profits for fast growth in selected markets. Market skimming involves setting a high price for a new product, while price skimming involves setting a high price initially and later lowering it. Unitary pricing is when a single price is set for a group of products or services.

The Westchester Health Plan Is Using a Pricing Strategy That