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Brighton Health Systems, Inc

Question 67

Multiple Choice

Brighton Health Systems, Inc., a health plan, wants to modify its advertising and marketing materials to avoid liability risk under the principle of ostensible agency. One step that Brighton can take to reduce the likelihood of being liable for provider negligence under the theory of ostensibleagency is to


A) Guarantee the quality of medical care provided to Brighton members
B) Use advertising materials which state that Brighton itself provides healthcare
C) Add disclaimers to advertising materials indicating that only physicians and not Brighton make medical decisions
D) Use advertising materials to characterize Brighton's role as providing physicians, hospitals, and other healthcare professionals rather than arranging for healthcare.

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