In which stage of multisite services life cycle, the skills that matter are local marketing and public relations and a charismatic founder who can personally motivate the few ersonnel at an initial site?

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The skills that matter in the entrepreneurial stage of multisite services life cycle are local marketing and public relations, as well as a charismatic founder who can personally motivate the few personnel at the initial site. This stage is characterized by experimentation and the need to establish a viable business model. As the business grows and expands to multiple sites, the focus shifts to standardization and optimization (multisite rationalization stage) and eventually to maintaining market position and profitability (maturity stage) or revitalizing the business (regeneration stage).

In Which Stage of Multisite Services Life Cycle, the Skills