Database marketing offers companies for which of the following four abilities?

Question

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Database marketing is the process of using customer data in order to understand target market behavior and create effective promotion strategies. The four abilities that database marketing offers companies are addressability, measurability, flexibility, and accountability. Addressability means that the company can precisely target its marketing efforts toward its intended audience. Measurability allows the company to gauge the effectiveness of its marketing strategies. Flexibility means that a company can continually adapt and adjust its marketing strategies to better reach its target audience. Finally, accountability means that a company can measure the results of its marketing efforts and take responsibility for its actions.

Database Marketing Offers Companies for Which of the Following Four